After phase one of the new intensive care unit (ICU) was unveiled at the Red Cross Children’s Hospital, Sea Harvest announced that it will continue its Kids for Kids project aimed at raising funds towards the completion of the hospital’s new intensive care facility.
Since 2010, Sea Harvest’s Kids for Kids project has donated a total of R1.6 million to the Children’s Hospital Trust, the hospital’s fundraising arm, thanks to the support of its consumers.
The Red Cross Children’s Hospital was the first medical institution to offer critical care, specifically for children, and in recent years the hospital has been able to drop patient mortality rates from 15% to 5%.
The change in rates is as a result of improvements in the type of care and quality of treatment provided.
The upgrades at the hospital over the last few years included a new Surgical Skills Training Centre; a General Medical Ward; a new Medical Imaging Complex; and a Child-safe Research and Educational Centre.
“Our biggest consumer group are moms shopping for their children. From the start, supporting this initiative was more of a heart decision than a business decision,” said Sea Harvest’s Sales and Marketing Director, Konrad Geldenhuys.
“We admire the hospital’s legacy and the work that they do on a daily basis to save lives and make a difference in the lives of the families that have to endure the pain of seeing their child suffer,” continued Geldenhuys.
A portion of the profits made from the sales of selected Sea Harvest products are donated to the Children’s Hospital Trust through the Kids for Kids project. During May this year, Sea Harvest handed over a cheque of R300,000 to the Trust.
“Sea Harvest has been a long-time supporter of the Children’s Hospital Trust and their commitment to the upgrade and expansion of the paediatric ICU at the Red Cross Children’s Hospital has taken us that much closer to achieving this dream,” said CEO of the Children’s Hospital Trust, Louise Driver.
“We want to thank them for their on-going and generous contributions to giving back childhood,” continued Driver.
Geldenhuys added: “Little ones can eat healthily and, at the same time, contribute to making a difference in the lives of young patients at the Red Cross War Memorial Children’s hospital.”
Consumers will have an opportunity to contribute to the upgrade of the hospital with their purchase of a Sea Harvest product between November 2016 and February 2017.