3M Nexcare™ has partnered with the South African National Blood Services (SANBS), Western Province Blood Transfusion Services (WPBTS) and Namibian Blood Transfusion Services (NamBTS) for the month of June 2017, World Blood Donor Month, to promote the importance of blood donation and to encourage pledges to support the blood drive by giving blood.
“Give Where You Live” is the theme of the Consumer Health Care division of 3M’s Nexcare™ Give Campaign 2017 campaign, which is now in its fourth year. Together, 3M and its partners are working towards highlighting how vital it is to donate blood in South Africa, a country where only around 1% of the population are reported to be blood donors.
“Around 3,000 litres of blood is required every day in South Africa, making this an initiative that has personal, community and global consequences,” said Managing Director of the South African Subsidiary of 3M, Steve Hemmings.
“SANBS says that a large percentage of blood donors are university students, whom we applaud. What 3M would like to do with the 3M Nexcare™ Give Campaign 2017 is to challenge companies to get their staff members, as well as their families, to participate, just as our staff members do annually. We’d also like to see new donors signing up and becoming part of the small army of regular donors who genuinely save lives,” continued Hemmings.
Give Where You Live is designed to ensure enough blood supply to handle the high injury rate in South Africa, caused by daily vehicle accidents and incidents; as well as patients who require transfusions before or after operations.
“Last year, the World Health Organisation said South Africa had the 42nd highest road mortality rate in the world, with 25.1 road deaths per 100,000 population. This does not include the injured, many of whom require blood to survive. We cannot over-emphasise the importance of every single blood donation made,” said Hemmings.
Relying on the kindness of donors are lives in the balance, Hemmings asserts, and those who donate will be encouraged to donate blood regularly, at least every 56 days. “The next person who needs blood may be your family member,” said Hemmings, adding that becoming a blood donor is a living gift to your community. “It’s an opportunity to be an anonymous hero.”
Unique Nexcare™ Waterproof plasters will be given to donors at key locations across the country during Blood Donation Month. In keeping with the theme for this year, each plaster handed out will celebrate famous landmarks and architecture from around the world.