Pocket Anatomy is intended to be used by practitioners as a visualisation tool to help them explain a diagnosis to patients and what they intend to do as treatment.
Interactive multimedia designer, Mark Campbell, was originally inspired by Google Earth to create an intuitive 3D map of the entire human anatomy. The end result was Pocket Anatomy, an interactive app that can be used by practitioners on a smartphone or tablet. Furthermore, all the anatomy information is stored within the app, bypassing the need for an internet connection.
“I have been actively involved in healthcare software development for 10 years – firstly designing medical animations for life science companies, and since 2010, our team have been working on making Pocket Anatomy, the Google Earth for healthcare,” said Campbell.
According to Independent.ie, the technology is already in 50 educational establishments in the US and is being used by over 300,000 students. Plans are underway to roll out Pocket Anatomy to medical professionals and hospitals around the world.
“Our aim is to take this underlying technology and make it more relevant and meaningful to patients, empowering them to understand and manage their own health and well-being. So far the reaction to our software has been incredible and we are getting positive feedback from all over the world,” said Campbell.
The current full-body anatomy app switches between male and female models and has a unique layer slider that allows physicians to explore nine layers of the anatomy, from the internal organs to the cardiovascular system and everything in between.
Pocket Anatomy is currently raising finance to expand its US operations as well as its Irish-based development team.