Royal Philips has acquired Health & Parenting Ltd, a leading London-based developer of healthcare and family-related mobile applications for expectant and new parents.

Health & Parenting’s apps will enhance Philips’ uGrow digital parenting platform and strengthen Philips’ offering in pregnancy and parenting. Financial details of the transaction were not disclosed.

Health & Parenting creates easy-to-use and helpful apps to guide expecting parents through pregnancy and into parenthood. Its leading product is the Pregnancy+ app, which has approximately 12 million downloads from the Apple App Store and Google Play Store.

Health & Parenting’s applications will be integrated into Philips’ uGrow digital parenting platform, which captures data from connected devices, such as Philips Avent smart baby monitor and Philips Avent smart ear thermometer, and provides personalised feedback and advice.

The uGrow platform also leverages the open infrastructure of Philips’ Health Suite Digital Platform, a cloud-enabled connected health ecosystem of devices, apps and digital tools.

“This acquisition fits perfectly in our digital strategy to help expectant and new parents understand and support their baby’s healthy development, through a series of connected digital products with the uGrow application at the core”, said Business Leader Health & Wellness at Philips, Egbert van Acht.

“With Health & Parenting, we will strengthen our digital offering in pregnancy and parenting, and increase the scale of our global parenting platform that provides consumer and professional care,” continued van Acht.

“We are delighted to join Philips and continue our successful app development work as part of a strong global team,” said CEO of Health & Parenting, John Miles.

“We set up Health & Parenting to make a positive difference to the lives of millions of pregnant women and new parents worldwide. In Philips we found a like-minded organisation and we look forward to the integration of our parenting apps into Philips’ uGrow platform, and to support millions of its users through each family stage,” concluded Miles.

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