The Festival and Awards for life-changing creativity, Lions Health, has announced the launch of the Lions Health MedTech Expo, sponsored by the Omnicom Health Group, at this year’s festival.

The global creative festival for the healthcare communications industry will take place from 18-19 June 2016 at Cannes, France.

Exhibition space within the exhibition will be given to the most innovative companies in MedTech and, to ensure a diverse, global mix of technologies and organisations, are being offered free of charge.

“New and cutting-edge technologies are rapidly changing the healthcare landscape and it is essential that the communications industry adapts to this. The purpose of Lions Health is to provide a unique platform that inspires change while championing the value of creativity in healthcare communications. We hope that this new installation enhances this opportunity,” said Lions Health Festival Director, Louise Benson.

A specially curated exhibition will focus on areas including cognitive computing and big data; wearables and home health devices; virtual and augmented reality; telemedicine; personalised medicine and genomics; robotics; artificial intelligence; and 3D printing.

Experts with unbiased knowledge and strong industry credibility will review all applications to exhibit. They will be looking for innovative companies that offer a glimpse into the future of medicine and healthcare.

“Technology is going to define the next generation of healthcare innovations. For communication companies, this will provide new platforms to create, invent and engage in ways that can make a real difference in how global health is delivered,” said CEO of Omnicom Health Group, Ed Wise.

During last year’s festival, Ogilvy CommonHealth Worldwide and art and design school, Central Saint Martins collaborated to develop and share ideas on how to effectively and creatively use and share eHealth data.

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