The Young Globals competition was created in 2014 to identify and recognise emerging creative talent from around the world and introduce them to the rewards of working in the healthcare and wellness advertising industry.
The competition is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit creative work and be recognised with a prestigious Global Award, and the experience to test drive their career in healthcare advertising.
“The Young Globals Student Competition and Internship Programme is the Global Awards investment in the future of Healthcare and Wellness advertising. Attracting the next generation of creative talent is essential to the health of this evolving industry and our aim is to offer these students an opportunity to work and thrive within the creative departments of the world’s most prominent healthcare agencies,” said chairperson for the Global Awards, Robin Shapiro.
The 2014 Global Awards partnered with CAHG and TBWA\WorldHealth for the inaugural Young Global student competition. Both CAHG and TBWA\WorldHealth supported the competition as the official corporate sponsor and agreed to mentor emerging young creatives by providing internship opportunities to all winners.
The Global Awards selected a total of four innovative students to be given the opportunity to experience a three month internship, based on their availability, at a prominent international healthcare advertising agency.
Young Global’s award-winners, Australian students, copywriter, Lisa Wilson, and art director, Nick Wright, were awarded an internship with TBWA\Paling Walters UK for their winning-entry based on a brief to create a compelling campaign for a leading (fictional) maker of antidepressants to raise awareness about depression and anxiety in college-aged students.
On the award-winning team, Executive Creative Director, TBWA\Paling Walters UK, and 2014 Young Globals Juror, Diana Janicki, said: “For me, a passion for health and wellbeing, coupled with a smart and savvy use of digital, executed with great craft and originality, set Lisa and Nicholas’ work apart. I also loved the optimistic and warm tone they imbued their concept with, considering the brief was dealing with the dark landscape of depression. Theirs was a really hopeful and helpful view into the illness.”
“To be selected as the winners of the 2014 Young Globals award is awesome, especially at such a pioneering time in the industry,” said Lisa Wilson and Nick Wright. With personal health tech taking off, there’s a lot of scope to come up with ideas that use digital in a relevant way. This is the area we’re excited to explore – smart, creative solutions that have real impact on the consumer.”
Janicki said that the Young Globals was “a great opportunity to tap into next gen talent, the Holy Grail for any creative director.” Janicki added that the two winners “have solid creative skills that our sector really needs. Also, being digital natives they are primed to think about communication problems in a highly relevant and effective way that our clients need to consider.”
“Our team structure, project briefing and creative output has really benefited from a junior level of creative contribution mashed in with the more senior creative team responses. I know they’ve enjoyed their placement and we’ve already extended it a few months,” continued Janicki.
The Young Globals competition is open to all students at the university level, including portfolio centres, who are studying advertising, marketing, art, design, creative writing or similar areas of creative focus. Entrants will be given a creative brief as inspiration and the opportunity to create a speculative campaign. Students may enter either individually or as a two-person team, and should have an interest in exploring healthcare advertising as a career.
Entries will be accepted for the Young Globals student competition beginning in September 2015. Entries must be submitted before 30 June and the final deadline is 31 July 2015.