GSMA PAMI is a mobile ecosystem that aims to improve maternal and child health nutrition in sub-Saharan Africa by leveraging communications products, solutions and infrastructures to deliver mHealth support.
Gemalto will be contributing its digital security expertise to two key mHealth programmes: the United Nations Every Women Every Child Global Strategy and the Global Nutrition for Growth Compact.
In an issued statement, Gemalto indicated that they will help bring mHealth and nutrition services to the masses dynamically through its advanced SmartMessage interactive messaging solution, leveraging its existing relationships with mobile operators across the region. The aim is to simplify the relationships between patients and health stakeholders to deliver targeted nutritional and health advice via mobile phones.
Chief Operating Officer at Gemalto, Philippe Vallée, said that: “As the world is becoming ever more digital and wireless, we are thrilled to see our solutions being used to support a noble social cause with this initiative. There can surely be no clearer illustration of the potential of mobile solutions to fundamentally change the expectations and outcomes of millions of people in sub-Saharan Africa.”
The first phase of the initiative is expected to launch across seven countries (South Africa, Ivory Coast, Ghana, Nigeria, Rwanda, Uganda and Zambia) in September 2014, extending to a further four (Kenya, Malawi, Mozambique and Tanzania) in early 2015.