Through its Siyakha platform Vodacom South Africa has launched an mHealth solution called Mum and Baby that offers maternal support to expectant mothers.
Vodacom launched the Siyakha platform, which means ‘we are building’ in isiZulu, earlier this year giving its prepaid customers free access to a range of zero-rated sites including Vodacom’s insurance products, free health content from the TV series Hello Doctor as well as Vodacom’s infotainment platform Video Play.
The platform also houses Vodacom’s existing educational portals and careers and jobs websites.
To build on the existing health category, Vodacom launched Mum and Baby to provide expectant mothers with stage-based pregnancy information and advice in the form of educational articles, videos and more.
The Mum and Baby platform will provide free health information and videos based on various stages of pregnancy and on childhood development in the first five years of the child’s life. In addition, users will get three weekly SMS’ to keep them updated on their pregnancy.
Through the platform, users will gain access to information on a range of health topics including sexual and reproductive health, breastfeeding, immunisation, mother-child bonding, nutrition and HIV/AIDS.
Chief Officer: Consumer Business Unit at Vodacom, Nyimpini Mabunda, says with the increase in unique mobile users in South Africa, mobile phones are fast becoming an effective and powerful channel to get across educational material to prepaid customers.
“Over the years we have been able to optimise mobile communication technologies by developing mobile solutions that address socio-economic challenges. The introduction of Mum and Baby allows us to offer yet another value based product for our customers in a language of their choice,” said Mabunda.
“While the solution is targeted at expectant mothers who don’t always have access to healthcare facilities nearby, it can also be used by family caregivers – empowering them with information and tools that they can use in their day to day work environment,” concluded Mabunda.
Vodacom users can access Mum and Baby by dialling *111*88# or via the Siyakha mobisite.