South African medicines and treatment platform, Essential Medical Guidance (EMGuidance), has won the Healthcare Prize powered by the Merck Group at the Seedstars Summit.

Seedstars World is the largest emerging markets startup competition which takes place annually during the Seedstars Summit. This year the competition took place on 12th April in Lausanne, Switzerland where digital change makers of the emerging world were given the opportunity to network and access high growth opportunities. The event also attracted startups enthusiasts, investors, business angels, government officials, incubators, NGOs and journalists from all over the world.

EMGuidance beat five other finalists from across the globe in the Med tech & Biotech category.

“The Seedstars Health Tech prize is a global recognition and spotlight on the significant health system problems that exist in the developing and emerging markets, and that ground-up technology enabled healthcare solutions, provided they have the right innovative business models and outlook towards private sector partnership and involvement, are trusted to be economically viable, scalable and can address widespread need across healthcare systems,” Founder and CEO at EMGuidance, Yaseen Khan, told eHealthNews.

“At the heart of EMGuidance is a collaborative ecosystem of medical institutional partners, hospitals and pharmaceuticals organised together to create incredible informational value for medical professionals and subsequently patients. This win puts the platform’s successes in the spotlight and we are confident it will further stimulate participation and partnership across the medical ecosystem, and champion the ideal of collaboration within healthcare,” continued Khan.

Since the soft launch of their Android and iOS app in mid-2016, EMGuidance has become the most comprehensive and up to date digital source of locally relevant medicines information and clinical guidelines in South Africa, with over 13,000 healthcare professionals registered on and using the platform. Earlier this year they released a desktop version of their platform where medical professionals can search for medicines by trade name, active ingredient or registered indication and can access live single exit pricing. More recently the desktop version has had the full set of clinical guidelines, present within the app, added to it.

“The Health Tech prize, being sponsored by the world’s oldest pharmaceutical, Merck Pharmaceuticals, is a powerful statement of recognition from the global pharmaceutical industry that technology platforms have a key role to play in addressing problems within emerging market healthcare systems,” concluded Khan.

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