The Kasi Star Brand Awards, which is run by Ask Africa through The Target Group Index (TGI), looks at SA’s number one Township Brands.
The Ask Africa Kasi Award Survey polled a sample size of nearly 5,000 people countrywide. A total of 144 categories and 2,996 brands were benchmarked for loyal usage and brand awareness. The outcome saw 36 South African brands named Kasi Start Brands and an additional 59 products named Potential Kasi Star Brands.
“We’re extremely pleased to have been presented with this Award. Over the years Bonitas has reinvented its benefits, plans and identity so that they appeal to a broader market segment. But it’s definitely satisfying to note that we continue to emerge as the leading medical aid in our traditional market,” said Acting Principal Officer of Bonitas, Gerhard van Emmenis.
“As a South African brand that has been around for over 35 years and the second largest open medical scheme in the country, we are pleased to mirror the values of quality and affordability that are synonymous with Kasi brands. Receiving this award will spur us on to work harder in delivering on our promise of making quality healthcare more affordable and accessible,” continued van Emmenis.
After a successful amalgamation with LMS Medical Scheme, Bonitas introduced additional products and now offers a total of 11 plans to appeal to a wider market.
In addition, the Scheme continues to implement various initiatives to enable consumers to get more value for money without comprising on the level and quality of benefits members enjoy.
Last year Bonitas was awarded the ‘Service to membership – Open Medical Schemes’ Titanium Award, which benchmarks excellence in the industry, by the Board of Healthcare Funders (BHF) as well as the winner of the Medical Aids category in the 2016/2017 Icon Brands Survey.