The survey is the largest of its kind in South Africa with 19 consumer sectors, hundreds of product categories, thousands of brands and psychographics included in the measurement.
A total of 15,284 consumers, across all age, income, race and language groups were surveyed, representing over 25 million adult South African consumers.
According to TGI, the Ask Africa ICON Brands Survey, which began back in 2009, identifies brands that are well loved and used by South Africans; brands that are durable and have a timeless relationship with consumers.
“Brand loyalty is something we all strive for but to be awarded the ICON Award, for a second year, reinforces the fact we are living up to our commitment of delivering affordable, quality healthcare,” said Principal Officer of Bonitas, Gerhard van Emmenis.
“As a proudly South African brand, with a 35 year history, we always strive to put our members first. We work constantly to seek innovative solutions to offer members real value for money and healthcare that meets their needs,” continued van Emmenis.
This is the second accolade for Bonitas this year. A few months back the Fund was named the winner of the Medical Aid category in the Kasi Star Brand Awards – which looks at SA’s number one Township Brands.